Connecting NSW wine makers with international buyers
This virtual wine directory developed for the NSW Government links export-ready NSW wineries with overseas importers, distributors and retailers
The challenge
Symbiote was engaged by Investment NSW to develop the NSW Wine Exporter Directory – a virtual wine directory that profiles export-ready NSW wineries, showcases the state’s wines to international markets, and directly links producers with selected overseas importers, distributors and retailers.
The client wanted to continue using Silverstripe, so they could administer the new site themselves in the same way they do with their existing sites.
The site needed to:
Contain a directory that identifies, profiles and promotes NSW Wines that are ready to export within the key markets
Promote the wineries to targeted trade-only players in key export markets
Promote NSW as a wine producing region that can readily supply wines to global markets and drive international recognition of NSW wines
Target a limited, wholesale (B2B) market:
Primary: Importers, distributors and retailers of wines in international markets
Secondary: NSW Wine producers
Image 1: NSW Wine Exporter Directory
What we did
We have a 15 year-long relationship with this client, and extensive knowledge of their Silverstripe environment, which enabled a rapid-turnaround development of this new site.
Technical requirements:
Fully outbound site (no form ingestion), that promotes producers and products
Host approximately 30-60 supplier Profiles in the directory (no limit on the number of profiles is imposed)
Invitation-only, secure access
Suppliers have the ability to manage their own profile and profiles of their products
Administrators can view, interact with and manage all suppliers and products
Estimated volume of traffic is low – proposed system is designed for growth
Hosting and application support covered under existing hosting agreements.
Image 2 below shows the steps involved in the production of the new NSW Wine Exporter Directory:
Hosting and site setup, including creation of the Silverstripe site and implementation of provided designs
Build: continued implementation of designs, creation of user types and content types, testing and QA
Go-live preparations: content migration
Launch
Image 2: Project timeline and major phases: hosting and site set up, build, and Go-Live.
Other websites we manage and host for this client
The result
We built the new NSW Wine Exporter Directory on time and on budget.
This fast-turnaround project enables the client to self-manage their site, and for wine exporters to manage their profiles.
Any issues or tweaks will be covered within the client’s support agreement and they also have the benefit of 24/7 monitoring.
More case studies …
